Davina Reichman Schuck - Founder & Managing Director MBA(UTS) BCompSc(Sydney)
Offering over a decade of experience in the Fashion Industry, Davina directs and produces fashion designer's shows in NYC to raise the profile of talented designers to "highlight their design capabilities to the New York fashion industry". She organizes buyers, media, magazines & photographers and an audience of over 500 fashionistas to come to these glamorous fashion shows.
Davina has had high profile clients, including Calvin Klein, Donna Karan, Max Azria, Anna Sui, Michael Kors, Akira Isogawa, Nicola Finetti and some gifted independent designers such as Maria de Guzman, Michael Lo Sordo, Meis Nobis etc. Davina excels at branding, marketing and PR. Now it's your turn in the spotlight!
Davina is a fashion entrepreneur, founder and Managing
Director of the quintessential fashion/arts show Being
Born Again Couture (now in their 4th year) and iClothing:
the world's first iPad compatible clothing.
Fiorella Solórzano - Events Director Business(AAS)
Fiorella manages all aspects of event co-ordination. She is proficient in all aspects of marketing including advertising and business management. She is a member of DECA.
Fiorella has worked with big names including Tim Gunn (Project Runway), Angela Coley (Simon Fashion NOW), Jay McCarroll (Project Runway - 1st Season Winner), stylist Alison Khan, Make A Wish Foundation and the cast of Ballet Arts in Pelham.
Fiorella monitors scheduling, casting, coordinates dressers and works front of house for press & trade, VIP buyers and guests. She recognizes potentially successful models, and is familiar with currently popular model types as well as the requirements of editors to cast models in your show. She has an ability to work effectively under pressure in a fast-paced fashion environment.
Fiorella is an Associate in Applied Science Degree with a business major in Marketing. Previously, Fiorella was the Executive Assistant and Receptionist for Couture Fashion Week in NYC for 2 seasons running.
Shannon Mcnamee - Co-Social Media Officer Fashion Merchandising(AAS)
Shannon is our Social Media expert, adept in all facets of promotion and advertising and fashion merchandiser.
She helps build NYC Fashion Runway's image and reputation, generating inbound traffic and encouraging usage. Shannon develops relationships with stores in the market place and does placement of point of purchase (POP) materials.
Shannon has worked with Miami Beach International Fashion Week, Alexis Mabille Haute Couture, Tim Gunn (Project Runway) and Couture Fashion Week.
Shannon associates degree in Fashion Merchandising. For Couture Fashion Week, Shannon is front of house and deals with the VIP guests as well as being a back stage style assistant for 4 seasons running. Our team of top stylists & dressers will ensure that your show goes smoothly & efficiently under Lauren and Fiorella's guidance.
Alex Borghi - Official Photographer
With years of experience shooting for magazines,
websites, ad campaigns, and modeling agencies, Alex Borghi of
Alex Borghi Photography is one of our Official Photographers.
Lauren Ashley Mirsky - Head Usher & Events Director Fashion Merchandising(AAS)
Lauren's job is to look fabulous (she does!) and have a
throughout knowledge of "Front of House" operations and
Lauren has worked with Mercedes Benz Fashion Week and Couture Fashion Week as an associate director.
Lauren has a associates degree in Fashion Merchandising.
Adam Z Lein - Official Photographer
Adam's photography experience stretches back to 1994 and the days of film. In the late 90's he switched to digital and mastered digital retouching techniques and creative compositing (both in the darkroom and digitally). In addition, he taught a few digital photography classes. Since then, his photography and graphic design has been published in numerous magazines and books. He is passionate about capturing the images that illuminate the beauty of life and dynamic high-fashion.
Adam also uses his photography in a graphic design firm, where he does exhibit design, web development, brochures, magazine layouts, logo designs, signage, video production, and animation.
In his spare time, Adam is a Senior Editor at Pocketnow.com where he covers press events, produces reviews, and writes editorials about mobile technology.
Veronica Ritter - Marketing & Communications Officer B English
Veronica loves all things fashion and especially writing about them. She has experience writing about the latest trends, upcoming designers and fashion shows including Mercedes-Benz Fashion Week 2012, and more.
Veronica has worked at Long Island Pulse Magazine as an editorial assistant and also as an editor at her college's newspaper where she introduced its first ever fashion column. She is adept at providing creative input in developing communications including press releases, media relations and research.
She is the fashionista that will hit the NYC Fashion Runway running, reporting on the current forecasts and fiercest finds. From the catwalk queens strutting their stuff on the runway to the celebrity divas in the front row, check out who is wearing what - and how you can be part of the action.
Veronica is a University at Buffalo graduate where she received a Bachelor's degree in English, an advanced certificate in journalism, and a focus in creative writing.
Peter Lee - Marketing Officer B Marketing & Management
Peter was born in South Korea and came to New York in 2000 and stayed a New Yorker ever since. Combined with creative problem-solving skills and an analytical aptitude, Peter will be in charge of managing our Twitter account to increase publicity and visibility. In addition to that, he will maintain relationship with our NYC Fashion Runway partners and acquire new ones. He assists with strategic decisions with strong interpersonal skills and excellent verbal and written communication skills.
Peter has worked with GQ magazine in the past as a Marketing Intern and is adept in marketing for the fashion industry.
Peter is a student in NYU Stern and is majoring in Marketing and Management.