Davina Reichman Schuck – Founder & Managing Director BCompSc(Sydney) MBA(UTS)
Offering over a decade of experience in the Fashion Industry, Davina directs and produces fashion designer's shows in NYC to raise the profile of talented up-and-comings to “highlight their design capabilities to the New York fashion industry”. She organises buyers, media, magazines & photographers and an audience of over 500 fashionistas to come to these glamorous fashion shows.
Davina has had high profile clients, including Calvin Klein, Donna Karan, Max Azria, Anna Sui, Michael Kors, Akira Isogawa, Nicola Finetti, Kirrily Johnston and some gifted emerging designers such as Maria de Guzman, Meis Nobis etc.
Davina excels at branding, marketing and PR. Now it’s your turn in the spotlight!
Davina is a fashion entrepreneur, founder and Managing Director of the quintessential fashion/arts show Being Born Again Couture (now in their 3rd year) and iClothing: the world’s first iPad compatible clothing.
Previously, Davina was the PR & Events Director of Couture Fashion Week in NYC for 4 seasons running.
Davina has an MBA from the University of Technology, Sydney, specialising in Strategic Management and a Bachelor of Computer Science and Technology from the University Of Sydney. Website: http://au.linkedin.com/in/davinareichman
Fiorella Solórzano – Events Director Business(AAS)
Fiorella manages all aspects of event co-ordination. She is proficient in all aspects of marketing including advertising and business management. She is a member of DECA.
Fiorella has worked with big names including Tim Gunn (Project Runway), Angela Coley (Simon Fashion NOW), Jay McCarroll (Project Runway - 1st Season Winner), stylist Alison Khan, Make A Wish Foundation and the cast of Ballet Arts in Pelham.
Fiorella monitors scheduling, casting, coordinates dressers and works front of house for press & trade, VIP buyers and guests. She recognizes potentially successful models, and is familiar with currently popular model types as well as the requirements of editors to cast models in your show. She has an ability to work effectively under pressure in a fast-paced fashion environment.
Fiorella is an Associate in Applied Science Degree with a business major in Marketing. Previously, Fiorella was the Executive Assistant and Receptionist for Couture Fashion Week in NYC for 2 seasons running.
Peter Lee – Marketing Officer B Marketing & Management
Peter was born in South Korea and came to New York in 2000 and stayed a New Yorker ever since. Combined with creative problem-solving skills and an analytical aptitude, Peter will be in charge of managing our Twitter account to increase publicity and visibility. In addition to that, he will maintain relationship with our NYC Fashion Runway partners and acquire new ones. He assists with strategic decisions with strong interpersonal skills and excellent verbal and written communication skills.
Peter has worked with GQ magazine in the past as a Marketing Intern and is adept in marketing for the fashion industry.
Peter is a student in NYU Stern and is majoring in Marketing and Management.
Shannon Mcnamee - Social Media Director Fashion Merchandising(AAS)
Shannon is our Social Media expert, adept in all facets of promotion and advertising and fashion merchandiser.
She helps build NYC Fashion Runway's image and reputation, generating inbound traffic and encouraging usage. Shannon develops relationships with stores in the market place and does placement of point of purchase (POP) materials.
Shannon has worked with Miami Beach International Fashion Week, Alexis Mabille Haute Couture, Tim Gunn (Project Runway) and Couture Fashion Week.
Shannon associates degree in Fashion Merchandising. For Couture Fashion Week, Shannon is front of house and deals with the VIP guests as well as being a back stage style assistant for 4 seasons running. Our team of top stylists & dressers will ensure that your show goes smoothly & efficiently under Shannon and Fiorella's guidance.
Veronica Ritter - Marketing & Communications Officer B English
Veronica loves all things fashion and especially writing about them. She has experience writing about the latest trends, upcoming designers and fashion shows including Mercedes-Benz Fashion Week 2012, and more.
Veronica has worked at Long Island Pulse Magazine as an editorial assistant and also as an editor at her college’s newspaper where she introduced its first ever fashion column. She is adept at providing creative input in developing communications including press releases, media relations and research.
She is the fashionista that will hit the NYC Fashion Runway running, reporting on the current forecasts and fiercest finds. From the catwalk queens strutting their stuff on the runway to the celebrity divas in the front row, check out who is wearing what - and how you can be part of the action.
View her portfolio at www.veronicaritterportfolio.wordpress.com
Veronica is a University at Buffalo graduate where she received a Bachelor’s degree in English, an advanced certificate in journalism, and a focus in creative writing.
Alex Borghi – Official Photographer
With years of experience shooting for magazines, websites, ad campaigns, and modeling agencies, Alex Borghi of Alex Borghi Photography is our Official Photographer.
Have your photo on the red carpet with our experienced professional photographer! Armed with intensity and passion, he commands control of his set with every shoot.
Alex takes photos of celebrities, photographs stunning images of individuals and assists numerous famous models expand their portfolios.
Alex Borghi Photography and Alex Borghi Photography Classes
Lauren Ashley Mirsky - Head Usher & Events Director Fashion Merchandising(AAS)
Lauren's job is to look fabulous (she does!) and have a throughout knowledge of "Front of House" operations and events directing.
Lauren directly supervises and coordinates activities of the dressers, stylists and guests. She is pro-active, forward thinking, and has excellent communication and presentation skills.
Lauren has worked with Mercedes Benz Fashion Week and Couture Fashion Week as an associate director.
Lauren has a associates degree in Fashion Merchandising.